Historically, video with high production values has been prohibitively expensive. The cost of a large crew, equipment rentals, and consumable media was passed on to the client, causing many companies to decide it “wasn’t for them.” Unfortunately, the low-cost options frequently belied their affordability with poor-quality picture and sound.
Video on the Web has taken off, allowing many companies to create and distribute their own media. The result? Clips shot and edited by the employee who happens to have a camcorder, with all the visual appeal of a home movie.
Your company’s image is reflected in anything shown under its name, either to employees or the public. The orientation video that a new hire watches in the break room can inspire them to live up to the organization’s standards, or confirm its lack of attention to detail. The clip that showcases a product on your corporate website can share the passion you have, or confuse visitors with an unclear message.